Company Values

These principles guide how we build ASAP Utilities and how we help Excel users in their daily work.

Focused on Real Work

We build tools that solve real problems in Excel.

ASAP Utilities is developed by people who use Excel themselves every day, combining practical experience with technical expertise and feedback from Excel users worldwide.

Reliable and Long-Term

We build software that people can depend on.

ASAP Utilities has been developed and improved for over 25 years, with a strong focus on stability and long-term continuity.

Runs Locally in Excel

ASAP Utilities runs locally inside Microsoft Excel. All functionality run locally and only when you use a tool.

The data you work with in Excel stays on your computer. It is not uploaded, shared, or stored outside your environment.

This has been our approach for over 25 years and remains a core principle of the software's design.

Easy to Use and Accessible

We design ASAP Utilities to be clear and easy to use from the start.

We avoid unnecessary complexity and technical jargon, so tools are easy to understand and use.

It is also designed to be accessible, including support for keyboard use, screen readers, and standard Excel behavior.

Direct and Personal

We value clear communication and direct contact.

When you reach out, you get a personal reply from someone who knows the product and wants to help.

Fair and Responsible

We take a thoughtful, long-term approach to how we run our business and develop ASAP Utilities.

We focus on fairness, consistency, and responsibility in how we operate and work with our users.

We also make conscious choices in how we operate, with a focus on usefulness and minimizing our environmental impact.

Designed for Users Worldwide

ASAP Utilities is designed for everyday use by Excel users worldwide.

It is available in 10 languages and supports all language versions of Excel and Windows.

Founder's Perspective

Enjoy every moment of your life, respect the world around you, and strive to make a positive impact.

These values guide how we develop ASAP Utilities and support users worldwide.