Company Values

These principles guide how we build ASAP Utilities and how we help Excel users in their daily work.

Focused on Real Work

We build tools that solve real problems in Excel.

ASAP Utilities is developed by people who use Excel themselves every day, combining practical experience with technical expertise and feedback from Excel users worldwide.

Reliable and Long-Term

We build software that people can depend on.

ASAP Utilities has been developed and improved for over 26 years, with a strong focus on stability and long-term continuity.

Runs Locally in Excel

ASAP Utilities runs locally inside Microsoft Excel. Its tools run locally and only when you use them.

The data you work with in Excel stays on your computer. It is not uploaded, shared, or stored outside your environment.

This has been our approach for over 26 years and remains a core principle of the software's design.

Easy to Use and Accessible

We design ASAP Utilities to be clear and easy to use from the start.

We avoid unnecessary complexity and technical jargon, so tools are easy to understand and use.

It is also designed to be accessible, including support for keyboard use, screen readers, and standard Excel behavior.

Direct and Personal

We value clear communication and direct contact.

When you reach out, you get a personal reply from someone who knows the product and wants to help.

Fair and Responsible

We take a thoughtful, long-term approach to how we run our business and develop ASAP Utilities.

We focus on fairness, consistency, and responsibility in how we operate and in our relationships with users, partners, and other organizations.

We also make conscious choices to reduce our environmental impact where practical. For example, our website is hosted primarily by Greenhost in the Netherlands, a hosting provider with a strong focus on sustainability, including renewable energy, energy efficiency, reuse, recycling, and responsible procurement.

At our workplace, we use renewable energy, make sustainable choices in our purchasing, choose Fairtrade and organic products where practical, and favor lower-impact transportation such as cycling and electric driving.

Designed for Users Worldwide

ASAP Utilities is designed for everyday use by Excel users worldwide.

It is available in 10 languages and supports all language versions of Excel and Windows.

Founder's Perspective

Enjoy every moment of your life, respect the world around you, and strive to make a positive impact.

These values guide how we develop ASAP Utilities and support users worldwide.